4. Bethlehem Tilahun Alemu – soleRebels, Ethiopia. Bethlehem grew up in Zenabwork, a poor village in the suburbs of Addis Ababa, Ethiopia. Today, she's the founder and owner of soleRebels, the most popular and fastest-growing African footwear brand in the world!. SoleRebels' footwear is unique because it is 100 percent made by hand using locally-sourced and recycled materials like old .